MapInfo Demographic Content

MapInfo Base System

AnySiteOnline's Base System with MapInfo demographics includes the following data: 2001 Census Demographics, Current Year Estimates, and 5 & 10 Year Projections. Only key variables are listed:

Current Year Estimates:

Population and Households
Population by Age and Sex
Household Income
Household Income Ranges
Household Expenditure
Household Maintainers by Age
Labour Force
Occupations
Marital Status
Education
Families

3 Year and 5 Year Projections:

Household Income
Population and Households
Population by Age and Sex
Household Maintainers by Age

10 Year Projections:

Population and Households
Population by Age and Sex
Household Maintainers by Age

PSYTE Canada Advantage

The most accurate snapshots of Canadian Neighbourhoods.

PSYTE Canada Advantage is MapInfo's all new geodemographic segmentation system that classifies Canadian neighbourhoods into mutually exclusive lifestyle groups – or “clusters” based on select geodemographic metrics and indicators of consumer behaviour.

PSYTE Canada Advantage is the product of an evolution in cluster analysis. MapInfo re-engineered the cluster analytic process with industry leading spatial technology, modern cluster modeling, and a phased approach that enables achievements in accuracy and customization previously unavailable in the general marketplace. PSYTE Canada Advantage provides levels of insight far beyond basic demographics and exceeds the efficacy of previous generations of clusters by leaps and bounds.

PSYTE Canada Advantage is built on a 2001 Canadian Census base and various quality ingredients combined in a state-of-the-art cluster build environment. The resultant clusters represent the most accurate snapshots of Canadian neighbourhoods ever assembled. PSYTE Canada Advantage characterizes Canada via 65 “clusters” or neighborhood types and 15 major groups. Each cluster is unique – in terms of key demographics, consumer behavior, media preferences, lifestyle and location.

Market Insight = Market Leadership
In the hyper-competitive marketing landscape of the new millennium, marketing success and differentiation has presented challenges like never before:

Attainment of a loyal and profitable customer base
Achievement of “through the roof” campaign response rates
Product launches that are honed-in on target
Maximized product and merchandise mix
Revealing of high potential sites
Establishment of rewarding partnerships and brand associations

Marketing efforts that boost revenue must be intensely focused and driven by accurate and meaningful information. The all new PSYTE Canada Advantage fuels insightful market decisions and provides unparalleled accuracy in customer, prospect and market profiles, a thorough command of market and product potentials, clear assessments of site location opportunities and adds grand vision to target marketing campaigns.

PSYTE Canada Advantage enables the visualization, prediction and detailed analysis of any market or customer base across Canada via measurements of market potential, consumer expenditure, and lifestyle behaviour – all based on the powerful combination of geodemographics, consumer trends, lifestyle and location.

Consumer Spending Potential

Detailed Canadian Expenditure Potential. Now Available on new 2001 Census Geography!

MapInfo's Consumer Spending Potential data provides estimates of total dollars spent and average household expenditure on over 600 items ranging from shelter to pet food and appliances to sporting events.

Modeled for small areas by MapInfo's methodologists, the CSP database is derived from Statistics Canada's Family Expenditure Survey (FAMEX), National Recall Survey, Statistics Canada's Food Expenditure Survey, MapInfo Canada’s Estimates & Projections and PSYTE cluster system.

Canada Business Summary

A geographic summary of business activity across Canada.

Canada Business Summary provides a summary of businesses and related attributes of businesses across Canada. With over 100 variables in the database, you can access information such as total number of businesses, counts of businesses by SIC Code, years in the Yellow Pages and more! MapInfo spatially-enables the file and summarizes business characteristics to all levels of Canadian geography.

Use Business Abstract to get a better idea of the number of businesses and employees within a specific geographic area. It is also useful for competitive analysis, trending and business planning.

Other Premium Databases

Traffic Counts Canada

Detailed information on average daily traffic volumes throughout Canada.

Traffic Counts for Canada are based on GDT-Canada's street data and traffic volume information collected by TranSearch Group Inc. The traffic count files consist of a point file of from/to intersections and a line file containing a network of street segments. Each segment has a corresponding traffic count for an average 24 hour day as well as a link to the point file. Traffic Counts Canada includes over 11,000 records.

Traffic Counts Canada data can be used for site location analysis, outdoor advertising campaign analysis, trade area analysis and more.

GlobeXplorer Aerial Photography

Founded in 1999, GlobeXplorer is the leading provider of satellite images and aerial photography via the Internet. They offer quick, efficient and affordable access to professional-quality images, enabling businesses and consumers to dynamically pull interactive aerial images in to their Web sites extending the value of their services to their customers. GlobeXplorer maintains the world's largest commercial collection of aerial and satellite images. While imagery of this scope and caliber was previously time-consuming and costly to obtain, they make it all instantly and conveniently available using only a standard Web browser. Access to this massive archive of images is available through flexible Web-based subscription services, online applications, extensions for GISCAD software, and CD-ROM image products. GlobeXplorer is headquartered in Walnut Creek, California and is a subsidiary of Stewart Information Services Corporation (NYSE-STC). GlobeXplorer serves thousands of businesses, consumers, and government agencies on a daily basis. Their experienced team of geographic imaging, mapping, spatial technology and Internet industry professionals is committed to serving all of your aerial imaging needs.

The typical customer for the GlobeXplorer line of digital products includes: Real Estate Developers, Real Estate Brokers, Real Estate Appraisers, Utility companies, Engineering companies, Planners & Architects, City, State & local government, County Assessors Major Retailers, Zoning departments, Telecommunication companies, Cable Television companies, Site Selection companies, Mapping Companies, Newspapers, Police and Fire departments, Aerial Photography Companies, and Emergency Planning departments.
The following markets are available through AnySiteOnline at a 1 m resolution:

[Click here for a List of markets with aerial coverage]
[Click here for a Map of markets with aerial coverage]

Sample Aerial of Newport Beach, CA USA

Canada Shopping Centres

A database with names and locations of shopping centres throughout Canada.

The Canada Shopping Centres database is comprised of two related files: Shopping Centres and Anchor Stores. The Shopping Centres file contains the location coordinates of individual shopping centres across Canada in addition to several key location attributes such as number of stores, parking spaces, gross leasable area, type of centre and any proposed renovation plans. There are over of 2,000 shopping centre records.

The Anchor Stores file contains a list of major stores within the shopping centres along with the location coordinates for each store. This file also provides stores descriptions, as well as square footage. There are a total of over 4,500 anchor store records.