MapInfo Demographic Content

MapInfo Base System

AnySiteOnline's Base System with MapInfo demographics includes the following data: 1990 Census Demographics, 2000 Census Demographics, Current Year Estimates, and 5 Year Projections. Only key 1990 and 2000 variables are listed:

Population:

Population by Age

Population by Age by Sex

Race

Hispanic Origin

Population by Household

Occupation

Employment by Industry

Labor Force

Education

Marital Status

Ancestry

Group Quarters

Presence of Children by Household Type (2000)

Households:

Household Income

Household Income by Age of Householder

Family Income

Tenure

Household Type

Persons per Household

Housing Value(2000)

Rent (2000)

Units in Structure by Tenure (2000)

Year Structure Built (2000)

Year Moved into Unit by Tenure (2000)

Household Language (2000)

PSYTE US Advantage

PSYTE® ADVANTAGE: The Superior Neighborhood Segmentation Solution for Target Marketers.

Precision has never meant more to marketers than it does right now. As organizations strive to gain and retain customers in today’s ultra-competitive environment, target marketing is no longer a luxury -- it’s a necessity. To succeed, enterprises must quickly identify their highest valued customers and prospects and predict their behavior at the neighborhood level – the most stable, statistically viable geographic area in our mobile society. With this insight, marketers can then decisively develop fine-tuned campaigns with optimal ROI’s to draw these customers to their franchise and win their loyalty.
To achieve these goals easily and affordably, MapInfo pioneered PSYTE Advantage - the industry’s most complete and customizable neighborhood segmentation solution.

Using PSYTE Advantage, marketers can model their best customers and map the neighborhoods where they and others like them live.
PSYTE Advantage offers the following powerful performance advances:

Comprehensive information culled from dozens of consumer and geographic databases with purchasing, healthcare, and lifestyle data, plus the latest U.S. Census.

Neural net and hierarchical clustering algorithms that group the over 208,000 U.S. neighborhoods into one of 72 clusters.

Clusters that are broken down by population density, household income, marital status, and presence of children – each with its own demographic character and colorful name, such as “Moos & Modems' and 'Balancing Acts.”

Easy-to-understand cluster descriptions, photographic snapshots, and a color-coded, rainbow-shaped graphic of clusters that lets users quickly see similarities among them that can be used to leverage multiple clusters for specific campaigns.

The unique ability to integrate organizations’ sales records, campaign histories, survey data, and more -- greatly increasing their ability to analyze and predict consumer behavior.

Using PSYTE Advantage, you won't question if you're connecting with your most important customers. You’ll know it with every message you communicate.

Better Intelligence, Better Decisions
PSYTE Advantage gives organizations the insight to dramatically improve their marketing decisions. The intelligent MapInfo system can characterize the behavior of every clustered customer – from their favorite films and foods to their preferred attire and avocations – enabling users to predict customers’ responses to every campaign.
With PSYTE Advantage, you can:

Identify more profitable customers and locate others like them

Discover new markets or untapped areas within existing markets

Develop more finely targeted, cost-effective, and lucrative marketing campaigns

Increase the success of new product launches

Open new stores, offices, and service centers in areas with the highest revenue potential

Design cost-effective mailings and media placement programs

Create strategic, revenue-generating partnerships with other organizations

Increase profitability and market share

Consumer Potential Detail

Weigh potential investments against consumer buying patterns for any geographic or geometric area in the U.S.

MapInfo has developed this proprietary modeled database containing current year estimates and five-year projections for U.S. consumer buying patterns (household expenditure potentials). The Consumer Potential database generates expenditure potential for any geographic or geometric area in the United States. An expenditure potential estimate represents the dollar amount of retail purchases made by persons living within an area, regardless of where such purchases are made.

US Business Summary

A geographic summary featuring more than 14 million U.S. businesses. Find the right business target areas and prospects with MapInfo U.S. Business Summary Database.

The all new 2004 edition of the U.S. Business Summary Data is enhanced and improved with superior input data quality and geocoding accuarcy of the over 14 million businesses in the U.S. The result is a robust and reliable summary of U.S. based businesses - and the new industry standard among business data.

The database includes NAICS and SIC summarizations and the following categories:

Establishments by Size

Establishments by Major Industry

Employees by Major Industry

Payroll by Major Industry

Population by Occupation

Retail Establishments

Retail Employment

Retail Sales

Service Establishments

Wealth & Financial Assets

The quality demographic data module detailing average and median wealth and financial assets.

This database - with current year estimates and five year projections - details the average and median for wealth and financial assets as well as the number of households for each of several ranges.

Wealth is household net worth, or the difference between assets and liabilities at the household level. Assets include vehicles, primary residence, investment real estate, business assets, and a residual category of non-financial and financial assets. Financial assets include transaction accounts, certificates of deposit, savings bonds, bonds, stocks, mutual funds, retirement accounts, cash value of life insurance, and a residual category of other managed and financial assets.

Demand Insight Financial

Provides allocated estimates and projected demand for core financial products.

Demand Insight™ Financial provides allocated estimates and projected demand for core financial products that is derived from over over tens of millions of retail banking accounts. Demand estimates are segmented and allocated for bank at home, bank at work and small business contributions to retail banking.

Unlike any other financial demand estimates Demand Insight Financial models all three key sources of demand for Retail Banks:

Residential (Bank-at-Home)
Workplace (Bank-at-Work)
Small Business

These variables provide a solid and factual understanding of where the consumer and small business demand is geographically located. Many consumers choose financial services based on convenience to their place of employment. By analyzing both residential and workplace locations, you can capitalize on financial offerings and market share opportunities. Small businesses are a profitable segment for retail banking therefore, Demand Insight Financial also includes financial demand data for small businesses. The combination of these variables provides a never before available demand offering product.

AGS Demographic Content

AGS Base System

AnySiteOnline's Base System with AGS demographics includes the following data: 1990 Census Demographics, 2000 Census Demographics, Current Year Estimates, and 5 Year Projections. Only key 1990 and 2000 variables are listed:

Population:

Population by Age

Population by Age by Sex

Race

Hispanic Origin

Population by Household

Occupation

Employment by Industry

Labor Force

Education

Marital Status

Ancestry

Group Quarters

Presence of Children by Household Type (2000)

Households:

Household Income

Household Income by Age of Householder

Family Income

Tenure

Household Type

Persons per Household

Housing Value(2000)

Rent (2000)

Units in Structure by Tenure (2000)

Year Structure Built (2000)

Year Moved into Unit by Tenure (2000)

Household Language (2000)

Business Counts

BusinessCounts consists of establishment and employee data at the block group level and higher for major industry groups and 2 digit SIC categories. These geographic estimates were constructed using a combination of Bureau of Labor Statistics and Census survey estimates. Key tabulations include:

Core variables (Total Employees and Total Businesses)

Establishments by Size

Establishments by Major Industry

Establishments by 2 Digit SIC Groups

Employees by Major Industry

Occupation

Retail Establishments

Retail Employees

Consumer Expenditures

The AGS Consumer Expenditure database covers 340 merchandise categories that are organized into the following major expenditure groups.

Summary Group Expenditure

Apparel

Automotive Aftermarket

Food and Beverage<

Household Furnishings & Equipment

Leisure

Medical

Shelter & Living

Transportation

As an example of the completeness of the expenditure group report coverage, here are some of the merchandise categories contained in the Food & Beverage Report. Most merchandise categories have several sub-components.

Food At Home

Cereal and Cereal Products

Bakery Products

Meat

Fish and Seafood

Eggs

Diary

Fresh Fruits

Fresh Vegetables

Processed Fruits and Vegetables

Sugar and Other Sweets

Fats & Oil

Non Alcoholic Beverages

Soup

Food Away From Home

Lunch

Dinner, etc.

Alcoholic Beverages

Tobacco

Consumer Expenditures are available for the current year and five year projections.

MOSAIC

AnySiteOnline is a licensed redistributor of the MOSAIC segmentation system from Experian. The MOSAIC segmentation system is suitable for both domestic and international marketing analysis, covering eighteen countries in Europe, Africa, North America, and Asia with a combined population of almost, 800 million of the worlds most affluent consumers. MOSAIC is built using AGS demographics which in turn rely upon Experian household data.

Crime Risk

CrimeRisk presents indexes of relative risk of seven major crime types:

Murder

Rape

Assault

Robbery

Burglary

Theft

Motor Vehicle Theft

Based on an analysis of seven years of FBI data, CrimeRisk is the most thorough and detailed product of its kind.

Other Premium Databases

DataMetrix Traffic Counts

The MPSI® TrafficMetrix® provides the most extensive and current traffic count information available for the United States. With more than 1.5 million counts covering all areas and all types of roads, TrafficMetrix gives you the traffic volume information you need for routing, trade area analysis or mathematical modeling. MPSI also offers traffic count data for many international geographies. For a list of these geographies, download the TrafficMetrix Product Sheet.

Features

Over 1.5 million traffic counts
Historical count information
Street and nearest cross-street information
Available in all major GIS formats
Available by state, region, country or any area you choose
Quarterly updates

Benefits

More counts than any other single source
Make better site and territory analysis decisions
Understand traffic patterns
Identify high demand opportunities
Access free technical support provided by highly qualified technicians

GlobeXplorer Aerial Photography

Founded in 1999, GlobeXplorer is the leading provider of satellite images and aerial photography via the Internet. They offer quick, efficient and affordable access to professional-quality images, enabling businesses and consumers to dynamically pull interactive aerial images in to their Web sites extending the value of their services to their customers. GlobeXplorer maintains the world's largest commercial collection of aerial and satellite images. While imagery of this scope and caliber was previously time-consuming and costly to obtain, they make it all instantly and conveniently available using only a standard Web browser. Access to this massive archive of images is available through flexible Web-based subscription services, online applications, extensions for GISCAD software, and CD-ROM image products. GlobeXplorer is headquartered in Walnut Creek, California and is a subsidiary of Stewart Information Services Corporation (NYSE-STC). GlobeXplorer serves thousands of businesses, consumers, and government agencies on a daily basis. Their experienced team of geographic imaging, mapping, spatial technology and Internet industry professionals is committed to serving all of your aerial imaging needs.

The typical customer for the GlobeXplorer line of digital products includes: Real Estate Developers, Real Estate Brokers, Real Estate Appraisers, Utility companies, Engineering companies, Planners & Architects, City, State & local government, County Assessors Major Retailers, Zoning departments, Telecommunication companies, Cable Television companies, Site Selection companies, Mapping Companies, Newspapers, Police and Fire departments, Aerial Photography Companies, and Emergency Planning departments.
The following markets are available through AnySiteOnline at a 1 m resolution:

[Click here for a List of markets with aerial coverage]
[Click here for a Map of markets with aerial coverage]

Sample Aerial of Newport Beach, CA USA

Chain Store Guide

For more than 70 years, Chain Store Guide (CSG) has been the leading provider of comprehensive and definitive retail and foodservice intelligence to businesses around the world.

As retail channels and industries developed, Chain Store Guide was there to define the markets. Today, Chain Store Guide continues to be a primary source of information that business professionals rely on for timely and accurate data on the evolving retail and foodservice industries.

CSG data is compiled by their staff of editors and research professionals. While some companies simply compile data from sources such as the Yellow Pages, they go the extra mile to research every company that they profile. Their staff contacts these companies by phone, fax, mail or email to verify information and ensure currentness and accuracy.

CSG’s database details more than 200,000 retailers, foodservice operators, distributors and wholesalers in the United States and Canada and over 300,000 key executives and buyers across 50 different retail and foodservice business channels.